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avatar for Matthew Kibby

Matthew Kibby

BBK Worldwide
Principal, President
Matt Kibby is principal and president of BBK Worldwide. He has held a range of senior level positions in his 20-year tenure with the patient recruitment agency. He has had a formative impact on the sophistication of many of BBK’s breakthrough offerings – from enrollment feasibility, site selection, and protocol analysis to creative strategy, KPI establishment, and results reporting. Matt has helped evolve the industry’s definition and understanding of the patient recruitment discipline as a data- and metrics-driven marketing communications science. Matt leads the company in its commitment to the industry’s adoption of patient-centric recruitment best practices and is a vocal advocate for efforts to enhance the patient experience.

My Speakers Sessions

Monday, June 24
 

11:00am