avatar for Matthew Kibby

Matthew Kibby

BBK Worldwide
Principal, President
Matt is president and principal of BBK Worldwide, the industry leader in patient recruitment and engagement. Matt leads the company in its commitment to the industry’s adoption of patient-centric recruitment best practices and is a vocal advocate for efforts to enhance the patient experience. During his 20-year tenure with the company, he has had a formative impact on the sophistication of many of BBK’s breakthrough offerings – from enrollment feasibility and site selection, to protocol analysis and creative strategy, to KPI establishment and results reporting. He continues to evolve the industry’s definition and understanding of the patient recruitment discipline as a data- and metrics-driven marketing communications science.

My Speakers Sessions

Monday, June 24