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Sarah Krug

Chief Executive Officer
Sarah Krüg is the CEO of CANCER101, a patient advocacy organization whose mission is to help patients and caregivers navigate the cancer journey and partner with their healthcare team to make informed decisions. Sarah is also Founder of the Health Collaboratory, a global innovation hub focused on amplifying the voice of the patient in innovation development through platforms such as the Patient Shark Tank ®. She is on the board of NORD. She previously held the position of Global Education Director at Pfizer, as well as patient advocacy relations. She also established the Global Investigator Initiated Research Program. Prior to joining Pfizer, Sarah spearheaded the development of the Pediatric Disease Management clinical pathways at MSKCC.