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Sunday, June 23 • 2:30pm - 3:30pm
#001: Self-Branding for Social Media

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Component Type: Workshop
Level: Basic

How you are seen by others is important. You are your own brand. if one doesn’t manage one’s brand, it will be created for them by others.

Through this workshop we intend to demonstrate to attendees what this means, how it manifests itself and how it can positively or adversely affect your career success. Conference attendance is its own unique social media. From the time you arrive at the airport through the end of the conference, your brand is being seen. The various social media outlets will be discussed and appropriate use of them from the business perspective will be presented.

Learning Objectives

Recognize the importance of self-branding; Differentiate social media tools for career support versus sharing life with friends; Discuss the role your brand plays in your everyday life.


Chris Matheus, MBA


Michele Sacher

avatar for Chris Matheus

Chris Matheus

President, Matheus BD Connections LLC
Chris has over 20 years of experience in clinical research business development. He has focused on clinical trial technologies while working in large CROs and smaller eclinical companies. Chris establishes strong working relationships with customers and co-workers and has built a... Read More →

Michele Sacher

Business Development Strategist, Unconventional Counseling
Michele Sacher, MS, MEC, most recently acted as a Business Development Consultant, working in Hollywood, CA, resulting in producing a professional Grammy Academy-member’s rock music video; “Gift of the Gab”. This was filmed on the Warner-Brothers Studios’ famous “backlot... Read More →

Sunday June 23, 2019 2:30pm - 3:30pm PDT
Room 15AB San Diego Convention Center 111 W Harbor Drive, San Diego, CA 92101 USA