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Monday, June 24 • 3:30pm - 4:30pm
#160: New Communication Channels for Medical Information

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Application UAN: 0286-0000-19-557-L04-P; CME 1.00; IACET 1.00; RN 1.00

Technology and social media are redefining the ways that healthcare professionals research, receive, and even share medical information. In this new environment, pharmaceutical companies are evaluating different channels for communicating information to their customers. This session will explore delivery different channels pharmaceutical companies are using and present case studies on new methods that companies are using to share information with healthcare professionals..

Learning Objectives

Identify and evaluate the different channels of medical information delivery currently used in the pharmaceutical industry, including cost effectiveness, usage, healthcare professional preference, and future delivery channels; Discuss specific case studies of pharmaceutical companies successfully implementing new communication channels with healthcare professionals.


David Bowers, PharmD


Evolution of Medical Information Response Delivery Channels in the Pharmaceutical Industry
Walter Frank Eng, PharmD, MBA, RPh

Industry Perspective
Jenny Ko, PharmD

avatar for David Bowers

David Bowers

Director, Medical Communications, PPD
David Bowers has 15+ years of experience managing pharmaceutical contact center programs at PPD. As Director of Operations, David supports global medical information for pharmaceutical, biotechnology and medical device clients. He has a background in pharmacy, with a Doctorate of... Read More →
avatar for Walter Frank Eng

Walter Frank Eng

Multidisciplinary Fellow, Novo Nordisk
Walter Frank attended Creighton University where he received his Bachelors of Science in Healthcare Studies, Doctorate of Pharmacy, and Masters of Business Administration. During his studies, Walter Frank worked as a consultant in the specialty pharmacy industry, helped to establish... Read More →
avatar for Jenny Ko

Jenny Ko

Vice President, Specialty and Primary Care Markets, Haymarket Media, Inc.
Jenny is the Vice President, Specialty & Primary Care Markets at Haymarket Media and oversees a growing roster of brands within the Haymarket Medical Network, which serves to provide healthcare professionals with specialty-focused clinical support tools and informational resources... Read More →

Monday June 24, 2019 3:30pm - 4:30pm
Room 4 San Diego Convention Center 111 W Harbor Drive, San Diego, CA 92101 USA